In a recent episode of the Brian Pasch Podcast, BizzyCar’s VP of Marketing, Hunter Swift, joined Brian to share how BizzyCar is filling a critical gap for car dealerships — not just solving recall challenges, but truly transforming customer retention strategies through innovative AI and mobile service technology.
Watch Full Podcast Episode Below:
Let’s dive into the major insights from their conversation!
Built by Dealers, for Dealers
BizzyCar’s story is deeply rooted in the real-world challenges dealerships face daily. Founded by Ryan Maher, a third-generation dealer at St. Charles Automotive Group, the company began with a simple observation: dealerships struggle to complete open recalls efficiently.
With one in four vehicles on the road having an open recall — and 27 million vehicles impacted last year alone — the need for a better process was urgent. However, BizzyCar quickly realized the core dealership problem wasn't just managing recalls — it was retention.
Dealers needed more than recall outreach — they needed a way to bring lost customers back and create meaningful service interactions.
Why Traditional Recall Outreach Falls Short
Hunter highlighted major flaws in how recalls have traditionally been handled:
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Direct Mail Inefficiency: High costs ($2–$3+ per piece), low conversion rates, and rampant data decay (over 40% of DMS records were outdated in a recent study with Morgan Auto Group).
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BDC Challenges: Customers dislike unsolicited calls, and dealership BDCs aren’t optimized for persistent outbound recall engagement.
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Compliance Hurdles: TCPA and spam regulations limit typical marketing outreach — but recall notifications have a safety exemption allowing compliant communication without opt-ins.
Meanwhile, cell phone numbers tend to remain stable, making text messaging — with its high open rates — a more powerful, efficient channel for recall outreach.
The BizzyCar Advantage: AI-Powered Recall Engagement
BizzyCar uses AI and OEM-integrated data to reach customers via text, answer questions about recalls (including safety and parts availability), and — most importantly — set appointments automatically without dealer involvement.
Key benefits include:
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Real-Time Data: Direct nightly OEM updates ensure accurate recall info, parts availability, and campaign details.
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Higher Data Hygiene: If a customer no longer owns a vehicle, BizzyCar captures that feedback instantly, helping dealers clean up their DMS and CDPs.
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Retention Through Recalls: The average customer BizzyCar reconnects with hasn't visited the dealership in over 600 days!
Dealers using BizzyCar typically gain 30 to 50 additional service appointments per month — requiring zero dealership effort.
Unlocking Mobile Service Profitability
BizzyCar didn’t stop at the dealership drive. Recognizing the growing push for mobile service, especially among Ford dealers, they developed a complete Mobile Service Platform:
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Technician App: Routes techs, provides turn-by-turn navigation, tracks parts, enables MPI inspections, and supports mobile payments.
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Coordinator Dashboard: Offers real-time fleet tracking and scheduling insights.
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Customer Experience: Sends live arrival notifications and delivers a seamless, professional service at home or work.
Because 60% of recalls can be completed with a mobile van (some only needing a laptop and software update!), mobile recall service not only frees up crowded service bays but also dramatically boosts CSI scores and retention.
As Hunter noted, dealers like Bozard Ford are running fleets of 40+ mobile vans, leveraging this model as a pure retention strategy rather than solely a profit center.
Introducing Recall Scout: Solving Service Drive Misses
Another recent innovation, Recall Scout, scans the DMS for existing service appointments that have open recalls not attached to the RO.
Through a proactive text outreach before the appointment:
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Customers are notified about the recall.
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Expectations are set early regarding repair time and parts.
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Dealers see a 50% increase in recall service completion when customers are pre-informed.
This solves a massive pain point: unexpected recall notifications at check-in leading to customer frustration and declined services.
Integration Across Platforms
BizzyCar integrates with all major DMS and onlineservice schedulers, ensuring smooth, automated operations without disrupting existing dealership processes.
Conclusion: Retention and Revenue, Reimagined
Hunter and Brian's conversation made one thing clear: BizzyCar isn't just about recalls — it's about reimagining the service drive as a powerful retention and revenue engine.
From re-engaging lost customers and creating valuable service opportunities, to streamlining appointment scheduling and powering efficient mobile service fleets, BizzyCar is equipping forward-thinking dealers to future-proof their fixed ops strategy.
For dealers looking to turn their service departments into true profit and loyalty centers, BizzyCar offers a game-changing platform.
Learn More:
🌐 Visit BizzyCar.com
✉️ Contact: hello@bizzycar.com
