As technology continues to advance, automotive manufacturers are increasingly turning to Over-the-Air (OTA) software updates to address vehicle recalls and software-related issues. While this approach offers convenience for the consumer by resolving problems without a dealership visit, it could be a missed opportunity for dealerships themselves. Getting customers back into the service department can provide dealerships with invaluable interactions that go beyond just fixing recalls.
The Convenience of OTA Updates
OTA updates allow manufacturers to send software fixes directly to a vehicle through cell service or wifi. This can be as simple as correcting a software glitch or updating vehicle features. Customers don’t need to take time out of their day to visit the dealership, which is certainly appealing. In fact, as highlighted in a recent ABC News article, many automakers are making recalls easier by leveraging OTA technology.
But there’s another side to the story.
Why In-Person Visits Still Matter
While OTA updates offer convenience, they bypass critical opportunities for both the dealership and the customer. Here’s why:
- Vehicle Inspections: When a customer comes in for a recall, it’s an ideal time for a comprehensive vehicle inspection. Dealerships can catch and address additional issues early, ensuring the vehicle remains in optimal condition and providing peace of mind to the customer.
- Upsell Opportunities: Service visits present natural upsell opportunities. Whether it’s recommending new tires, an oil change, or other maintenance services, these face-to-face interactions can significantly boost service revenue.
- Building Customer Loyalty: In-person visits help build and strengthen the relationship between the dealership and the customer. A positive experience during a recall visit can lead to increased trust and loyalty, making customers more likely to return for future service needs or when they’re ready to purchase their next vehicle.
- Trade-In Appraisals and New Car Sales: Recall visits offer the chance to discuss trade-ins or new vehicle purchases. For customers with older vehicles, the visit can be a perfect time to explore new options, potentially leading to a new car sale.
- Future Service Scheduling: During a recall visit, service advisors can also schedule future maintenance appointments, ensuring customers return for routine care.
Why Recalls Are a Unique Opportunity for Dealerships
Unlike routine maintenance that can be done at local mechanics or quick lube shops, recall repairs typically require specialized equipment and certified technicians. This exclusivity gives dealerships a unique opportunity to bring customers back to the service department.
But how can dealerships capitalize on this opportunity without putting in extra effort?
Enter BizzyCar’s Recall Management Platform
BizzyCar’s recall management platform makes it easy for dealerships to get customers back into the service bay. Our fully automated, AI-powered technology handles recall outreach with minimal effort from the dealership. From identifying affected vehicles to reaching out to customers and scheduling appointments, BizzyCar takes care of the entire process.
How BizzyCar Can Help:
- Automated Outreach: We use AI-powered technology to automatically contact customers affected by recalls, ensuring they are aware of the issue and the need for a dealership visit.
- Seamless Scheduling: Our platform makes it easy for customers to schedule an appointment at their convenience, reducing friction and increasing the likelihood of a dealership visit.
- Maximize Engagement: By getting customers into the dealership for recall work, you can unlock the potential for upsells, future service bookings, and even new car sales—all without additional effort from your team.
- Mobile Service: Don't want to fill your service bays with OTA updates? Utilize mobile service, to offer a quick and convenient way to engage with your customer in person at their prefer time and location.
Conclusion
While OTA updates are a great technological advancement, they can’t replace the value of an in-person dealership visit. By leveraging BizzyCar’s recall management platform, dealerships can ensure they’re not missing out on critical opportunities to engage with customers, build loyalty, and drive revenue. Don’t let OTA updates bypass your service department—turn recall repairs into meaningful interactions and profitable opportunities with BizzyCar.
For more information on how BizzyCar can help your dealership turn recalls into revenue, contact us today at https://BizzyCar.com